Data Protection & Privacy
This Privacy Policy explains how 777xr collects, processes, stores and protects personal data belonging to users of the platform at https://777xr.cam. We are committed to handling your information transparently and responsibly. Please read this document carefully before registering an account or using any part of the platform.
777xr operates the online gaming platform accessible at https://777xr.cam (the "Platform"). This Privacy Policy (the "Policy") describes how 777xr ("we", "us" or "our") collects, uses, discloses, stores and protects personal information provided by or collected from individuals ("Users", "you" or "your") who access or use the Platform.
This Policy should be read in conjunction with our Terms & Conditions and our Responsible Gambling Policy, which are incorporated herein by reference. Where there is a conflict between this Policy and those documents on a data-protection matter, this Policy prevails.
777xr is an English-language platform designed for Pakistani users. While we do not operate under a Pakistani data-protection licence, we are committed to processing personal data in a manner consistent with internationally recognised data-protection principles, including proportionality, purpose limitation, transparency and data minimisation.
The following terms carry the meanings set out below throughout this Policy:
| Term | Meaning |
|---|---|
| Personal Data | Any information relating to an identified or identifiable natural person, including but not limited to name, email address, date of birth, IP address and payment details. |
| Processing | Any operation performed on Personal Data, including collection, recording, storage, retrieval, use, disclosure, erasure or destruction. |
| Data Controller | 777xr, in its capacity as the entity that determines the purposes and means of processing Personal Data collected through the Platform. |
| Data Processor | Any third party that processes Personal Data on behalf of 777xr under a contractual obligation and in accordance with documented instructions. |
| Cookies | Small data files placed on a User's device by the Platform to enable functionality, analytics and session management. |
| KYC | Know Your Customer — the identity verification process required for account compliance and withdrawal processing. |
| Sensitive Data | A subset of Personal Data that merits heightened protection, such as government-issued identity document numbers (e.g., CNIC) and financial account details. |
777xr collects only the Personal Data that is necessary to provide the Platform's services, meet legal and compliance obligations, and improve the user experience. The categories of data we collect are set out below.
Data categories collected by 777xr:
Collected during account registration: full legal name, date of birth, email address, phone number and residential address. This information is required to create and manage your account and to comply with age verification and KYC obligations.
As part of the KYC verification process, you may be asked to provide a copy of a government-issued identity document such as a CNIC (Computerised National Identity Card) or passport. This category of data is treated as Sensitive Data and is subject to heightened access controls and retention restrictions.
Transaction records, deposit and withdrawal history, and references to payment methods used — for example, a wallet identifier or masked bank account reference associated with channels such as Easypaisa, JazzCash, Raast or a bank account at HBL, UBL, Meezan Bank or Bank Alfalah. Full payment credentials are handled by the relevant payment processor and are not stored on 777xr servers.
IP address, browser type and version, operating system, device identifiers, session timestamps, pages visited, game sessions initiated and clickstream data. This data is collected automatically through server logs, cookies and similar tracking technologies.
Records of correspondence between you and 777xr via live chat, email or any other support channel. These records are retained for quality assurance, dispute resolution and regulatory purposes.
777xr collects Personal Data through three primary channels:
We process Personal Data only where we have a clearly identified purpose and a legitimate basis for doing so. The table below summarises our principal processing activities:
| Processing Activity | Purpose | Legal Basis |
|---|---|---|
| Account creation & management | Service Delivery | Performance of contract between user and 777xr. |
| KYC & identity verification | Compliance | Legal obligation (AML/KYC requirements of the operator licence jurisdiction). |
| Payment processing & withdrawal verification | Service Delivery | Performance of contract; legal obligation for AML record-keeping. |
| Fraud detection & risk screening | Security | Legitimate interest in protecting the platform's integrity and user funds. |
| Customer support communications | Service Delivery | Performance of contract; legitimate interest in service quality. |
| Platform analytics & improvement | Business Operations | Legitimate interest in improving platform performance and user experience. |
| Marketing communications (opt-in only) | Marketing | Consent — you may withdraw consent at any time via account settings. |
| Responsible gambling monitoring | Player Protection | Legal obligation; legitimate interest in user welfare. |
All data processing activities carried out by 777xr are conducted in accordance with the principles of data minimisation, purpose limitation and accuracy. We process only the data that is strictly necessary for the stated purpose and do not repurpose data for uses that are incompatible with the original purpose without first obtaining your consent or establishing an alternative legal basis.
Certain processing activities on the Platform — including fraud-risk scoring, duplicate-account detection and responsible-gambling pattern analysis — may involve automated processing. Where an automated decision produces a significant effect on your account (such as a withdrawal hold or account restriction), you have the right to request human review of that decision by contacting [email protected].
Data relating to your gaming behaviour — session duration, deposit frequency, loss patterns and self-exclusion history — is processed to support responsible gambling obligations. This data is used to identify signs of problem gambling and to ensure that self-exclusion and limit settings are properly enforced. It is not shared with third parties for commercial purposes.
If you have opted in to receive promotional communications, we may send you information about bonuses, new games, PSL season promotions and other platform updates by email. You may withdraw this consent at any time through your account preferences or by contacting support. Withdrawal of marketing consent does not affect any other aspect of your account.
777xr does not sell your Personal Data to third parties. We may share your data only in the following limited circumstances:
The Platform uses cookies and similar technologies to deliver core functionality, maintain session state, understand how users interact with the platform and improve performance. The categories of cookies deployed are as follows:
You may manage cookie preferences via your browser settings. Most modern browsers allow you to block or delete cookies. Please note that blocking strictly necessary cookies will impair the Platform's core functionality, including account login.
777xr retains Personal Data for the periods described below. Where retention is required by legal or regulatory obligation, data may be retained beyond account closure for the applicable statutory period.
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of account plus 5 years after closure (AML obligation). |
| KYC / identity documents | As required by the operator licence jurisdiction; typically 5–7 years from submission. |
| Financial transaction records | Minimum 5 years from the date of the transaction (AML record-keeping). |
| Gaming activity logs | Duration of account plus 3 years, unless required longer for dispute resolution. |
| Self-exclusion records | Minimum 5 years from the end of the exclusion period to prevent re-registration. |
| Support correspondence | 3 years from last interaction, unless related to an open dispute. |
| Analytics / technical logs | Up to 26 months in pseudonymised form, then permanently deleted. |
| Marketing consent records | Until consent is withdrawn plus 1 year for audit purposes. |
777xr implements a range of technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, destruction or alteration. These measures include:
While we implement robust safeguards, no internet transmission is entirely secure. Users are encouraged to use strong, unique passwords, to enable any available two-factor authentication and to report any suspected account compromise to [email protected] immediately.
Subject to applicable law and the limitations set out in this Policy, you have the following rights in relation to your Personal Data:
Request a copy of the Personal Data we hold about you and information about how it is processed. We will respond within a reasonable timeframe.
Request correction of inaccurate or incomplete Personal Data. Account profile data can be updated directly via account settings.
Request deletion of your Personal Data where it is no longer necessary for the stated purpose, subject to legal retention obligations which may override this right.
Request that we restrict processing of your Personal Data in certain circumstances, such as while the accuracy of the data is being contested.
Request a structured, machine-readable copy of Personal Data you have provided, where technically feasible and legally applicable.
Object to processing based on legitimate interest grounds, including profiling for direct marketing purposes. Marketing opt-outs take effect promptly.
The Platform is strictly intended for adult users aged 18 or older, or such higher minimum age as required by the operator's licence jurisdiction. 777xr does not knowingly collect, process or retain Personal Data relating to individuals under the applicable minimum age.
If we discover or are notified that a minor has created an account or provided Personal Data through the Platform, we will immediately close the account, refund any real-money deposits and permanently delete all Personal Data associated with that account, subject to any legal retention requirements that apply specifically to the detection and reporting of underage access.
If you believe that a minor may have accessed the Platform, please notify us immediately at [email protected] so that we may take prompt action.
Given that 777xr is an internationally accessible platform, Personal Data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, 777xr ensures that appropriate safeguards are in place to protect your data, including:
By using the Platform, you acknowledge that your Personal Data may be processed outside your country of residence and consent to such transfers under the safeguards described above.
The Platform may contain references to payment providers, sporting organisations and other services for contextual purposes. 777xr does not operate or control any third-party websites and is not responsible for the privacy practices of any third party. This Policy applies solely to data processed by 777xr through the Platform.
References to payment brands such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are made as familiar contextual references for Pakistani users only. They do not constitute data-sharing partnerships and do not imply that these providers have agreed to transfer user data to 777xr or vice versa.
777xr reserves the right to update or amend this Privacy Policy at any time. Material changes — particularly those that affect the purposes for which we process data or the rights available to users — will be communicated to registered users via the email address on file and/or through a prominent notice displayed on the Platform prior to the changes taking effect.
The date of the most recent review is shown at the top of this page. We encourage users to check this page periodically. Your continued use of the Platform after the effective date of any revision constitutes acceptance of the updated Policy.
If you have questions, concerns or requests relating to this Privacy Policy or to the processing of your Personal Data by 777xr, please contact us using the details below. All email addresses are displayed as plain text only and are not clickable links.
For data access requests, erasure requests, objections and any questions about how your personal data is handled.
For self-exclusion data, gaming behaviour data queries and responsible gambling tool requests.
We believe informed players are protected players. Review our full platform terms, explore our responsible gambling tools, or return to the homepage to see everything 777xr has to offer.